- Ronaldinho, a former soccer player, will promote Atari tokens
- He’s referring to the Atari Chain, a website where you can buy the cryptocurrency created by the American company
- The Atari Token (ATRI) was launched in October of last year and runs on the Ethereum blockchain platform
This Monday, former soccer player Ronaldinho resurfaced on social media to promote Atari Token (28). He had already promoted the company’s digital currency behind the classic console, which was a smash hit in the 1970s and 1980s, by early June. Atari Token is more than just a video game. On his official Twitter profile, the former athlete wrote, The price is low – buy your Atari Tokens now. He mentions the Atari Chain in the message, which is a website where you can buy the cryptocurrency created by the American company.
The Atari Token
The Atari Token (ATRI), which was launched in October of last year and runs on the Ethereum blockchain platform, was created to make product monetization in the entertainment industry easier. In addition to operating in transactions in the brand’s online games, the currency is used to pay for contracts between game studios and production companies.
According to CoinMarketCap, ATRI is currently trading at US$ 0.07, or R$ 0.33. This represents a 5.91 percent increase over the last 24 hours, but a significant drop over the previous weeks. Early in May, when Atari announced new developments in its project, the coin hit a new high of US$ 0.78.
Cryptocurrency has a tangled relationship
Ronaldhino’s foray into the cryptocurrency world with the Atari token is not his first. In 2019, he partnered with 18K, which launched a token based on his image. However, the company was the subject of fraud and financial pyramid investigations, making the star a defendant in a lawsuit filed by the organization’s victims.
Another company that used the football player as a poster boy, LBLV, had a similar issue in March of this year. After being accused of creating a financial pyramid using bitcoins, authorities in Paraba launched a massive operation against the company.
The Bitcoin scheme of Ronaldinho
The star’s name has even been linked to a Bitcoin scam. The scam, dubbed 18k Ronaldinho, used the player’s name and promised easy profits through cryptomoedas investments. However, in 2019, the company stopped paying investors, and many of them are now pursuing legal action. In one such case, the player Ronaldinho Gaucho is named as the poster boy for 18k Ronaldinho, and a class-action lawsuit seeks more than R$300 million in damages.
Despite the fact that the player has stated that he is no longer associated with the scheme, the company that promised easy profits with Bitcoin used the star’s name extensively. Meanwhile, Ronaldinho’s Buser ad campaign will begin airing soon. The campaign is being recorded in So Paulo, SP, but the exact location has not been revealed to avoid crowds.